Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts

Wednesday, June 20, 2012

21 years on the World Wide Web

by Sandra Parshall

The World Wide Web turns 21 this year, but we’ve all seen enough “revolutions” in the cyber world to know it’s still in its infancy and will never reach full, static adulthood.


On August 6, 1991, physicist Tim Berners-Lee created the first basic website and published it on the world’s first web server from the CERN facility in the Swiss Alps. The only people who could see it were Berners-Lee and his colleagues, because they were the only ones on Earth who had web browser software. The WWW didn’t become truly worldwide until the Mosaic browser (remember that?) was released in 1993.

But wait, I can hear you say, the internet was around before 1993. Yes, it was, but those of us who would rather pull out our teeth with tweezers than learn anything technical may forget that the internet didn’t begin as a vast collection of websites.

Like all great leaps forward, the concept of high-speed electronic communication and exchange of information existed in the minds of scientists before the technology to support it had been invented. MIT researchers published papers and memos on a “Galactic Network” and “packet-switching theory” in the early 1960s. These ideas drove the development of software and hardware. The first e-mail was sent in 1971 by computer scientist Ray Tomlinson – to himself, as a test. By the 1980s, the internet and e-mail were widely used in scientific and academic circles, and with the advent of small personal computers the cyber world opened up to the rest of us. Websites began to appear in the 1990s.

Although only about one-third of the world's population uses the internet, well over three billion e-mail accounts now exist worldwide. Depending on the source you consult, between 367 million and 555 million websites are up. Millions of sites are added every month. (Sometimes it seems as if most of them belong to writers, all of whom want me to “take a look and tell me what you think.”)  

My first computer was an IBM PC, purchased in the early 1980s, but I didn’t have the internet or even an e-mail account for another decade.  When I finally ventured online, I used the CompuServe subscription service. Cserve was born as a dial-up financial information service in 1969, and it evolved over the years into the world’s largest consumer information source. By 1990, it was an interactive social/professional network, complete with e-mail service. My first e-mail address consisted of my CompuServe account number. For a few years I spent hours every day on Cserve, where I was an unpaid sysop, or section manager, in the Writers Forum and the Authors Forum. This was the first community of writers I had ever been part of, and it changed my life in a very real way. I “met” the incomparable Diana Gabaldon (who was also a sysop) and many other writers there, and I learned a lot about writing, agents, and the publishing business. I also discovered the internet through Cserve, when it became the first online service to offer internet access to its subscribers at no extra cost.

America Online came along in 1989 for Apple and 1991 for PCs, and that meant trouble for CompuServe. When AOL bought Cserve in 1998, subscribers were promised that nothing would change, but within a year dozens of Cserve’s 400 forums had vanished, and the devastation continued until my cyber home was unrecognizable. I dropped my membership. I felt bereft, adrift, but that didn’t last long. By then the WWW was bursting with free special interest groups for writers. Both AOL and CompuServe still exist, but I don’t know why anybody would pay for either service when most of what they offer is available without charge.

By the time my first novel, The Heat of the Moon, was published in 2006, writers were expected to have websites where readers could learn more about them and their books. I hired Doranna Durgin, who designed a beauty for me, and it was up before the book came out. I was more resistant to blogging, which was fast becoming all the rage among writers. It looked like just another chore I didn’t want to take on, like an extra bathtub that needs scrubbing regularly. I could be heard ranting against the person who started the insidious practice of posting little essays about oneself.

I couldn’t pin the blame on any individual, though, because blogs didn’t spring up overnight in their current form, but rather evolved over several years and didn’t get a name that stuck until the late 1990s. The origin of blogs was being debated as long ago as 2007, when this article, which is still up on the CNET site (nothing on the internet ever goes away, does it?), first appeared. As the article notes, programmer and James Joyce scholar Jorn Borger coined the term “web log” in December of 1997. Before long the two words were compressed into one snappy moniker and blogs were born.

Although I resisted for a while, I was swayed by the refrain coming at me from every side: A writer MUST have a blog these days! Before long, here I was, posting once a week as part of this group we named Poe’s Deadly Daughters. As you can see, I’m still on board after nearly six years. Today the number of blogs on the web is reportedly between 180 and 200 million. I don’t want to guess at how many are writers’ blogs, competing for attention. I’ll settle for knowing that at least a few people will click in here to read this one. While it's true that on the internet nobody knows if you're a dog, I always try through this imperfect medium to be honest with you about who I am.



Those of us who couldn’t have imagined the internet 40 years ago are too wise to make firm predictions about its future. All we know for sure is this: it will change, and change again, endlessly, and as long as we’re alive we’ll change with it.

Saturday, March 28, 2009

Caught in the Web(site)




Janet Koch is an engineering designer, a writer, a web products creator through her company, Deepwater Design and a pretty decent water-skier. Today she’s talking about website design. Next month Janet will be back to talk about book trailers.

PDD: This one always seems to come up: Does an unpublished writer need a website?

JK: Primary cautionary note: the following answers are my opinion and my opinion only. Secondary cautionary note: as I am only a budding web designer and book trailer producer, my opinions are not exactly being sought after by the new administration.

Does an unpublished writer need a website? As in I’m-gonna-kill-my-writing-career-before-it-starts-if-I-don’t-have-a-website? Nah. But there are reasons to go ahead and get started, even if you’re uncontracted and/or unagented.

First, becoming familiar with the whole business of creating a website is valuable. Whether you do it yourself or hire a designer, there’s a lot to learn. Waiting until two months before your publication date to get a site going isn’t a good idea.

Next, it’s an opportunity to get your name out there. Take Jeri Westerson. Long before her debut novel, Veil of Lies, was published, she’d established a web presence with a blog focusing on medieval history. By the time the book came out she’d already established a solid base of potential readers. Sure, that’s a blog, not a website, but the same principles apply.

Next, having a website provides instant credibility. Maybe only a teensy bit, but when dealing with the cold, cruel world of publishing, writers can use all the help they can get.

Last – it’s fun!

There are, of course, a couple of reasons for an unpublished writer NOT to have a website. If you can’t see the value of expending all that energy on putting together a site when you’re not even close to being published, don’t bother. And if the cost just flat out doesn’t fit into your budget, don’t worry about it. But I do advise spending ten bucks or so a year and reserving a URL in your name.

PDD: If someone doesn’t want a website now, but wants to be able to use their name as a URL someday. What should they do?

JK: Someday is now. For about ten bucks a year you can stake out your domain name claim with any number of registrars. Google “domain name registration” and you’ll be inundated with options. Go Daddy is popular. When you’re ready to pull the trigger, ask around for what your friends use. Just don’t forget to renew that domain name every year.

Fun fact: a URL (uniform resource locator) is the complete web address: http://www.yourname.com while a domain name is the www.yourname.com part.

PDD: What makes a good website, aside from content? What design elements entice visitors to look around?

JK: Um, you said aside from content, but in my opinion content is king. You must offer your users something of value. With that opinion out of the way ... getting people to look around means having good content. Oops. Said I was done with content, didn’t I? Sorry.

I’m not sure any particular design element is universally attractive. Jake over there might think a background grunge graphic with hidden links is way cool, but his mother might wince and make a mental note to avoid the site. A site designed with light pastel colors might appeal to Heather, but her boyfriend Tony wouldn’t be caught dead with that site on his laptop. Moral of the story? Know your audience.

No matter how you assemble your website, functionality is key. A user shows up at your site for a reason, so when designing a site you need to guess at all those possible reasons and make it easy for users to accomplish their goals. Steve Krug, website consultant, titled his classic book on web usability Don’t Make Me Think. And that kind of says it all.

But there’s no denying the Cool Factor. If you come up with something cool, people will flock to your site. The CF is that indefinable thing that makes you say, “Hey, that’s cool,” and pass the link to ten friends. Cool can vary from a slick animated Flash production to historic photos to a laugh-out-loud essay. Unfortunately, you can’t predict what’s going to be cool. I mean, post-1980, who would have guessed that bell-bottoms would ever again be considered cool?

PPD: You said, "You must offer your users something of value." What kinds of things can writers offer aside from book excerpts?

JK: The simplest offering is content that might be of interest to other writers. Essays are always good. Talk about the funny thing that happened when you started researching the history of chimneys. Talk about your original goals, your revised goals, your accomplished goals. Lists of links are good – links to your favorite conferences, links to helpful research sites, links to inspirational sites, a list of the blogs you read. Have a page listing your favorite novels. Have a page featuring your favorite writing books. Add reviews.

A better idea is to offer things of interest to the complete strangers out there who might become your readers. If your writing tends to feature Great Danes, add a page about Great Danes. If your manuscripts always seem to include an exploding house, add something about that. Post interesting facts about the setting for your WIP. Post photos you’ve taken for your Work In Progress. And keep adding information on a regular basis. New information draws new readers.

Bottom line: offering content of interest to writers is good, but offering good content to the greater world is even better. Build name recognition everywhere! And don’t be shy about adding a page about your chia pets. Anything you happen to be interested in, some other people are, too.

PDD: What things don't work on a website other than my personal pet peeve--red type on black background?

JK: If you Google “Website mistakes” you’ll find lists that include things like: slow-loading pages, low contrast pages, broken links, bad fonts, bad content, browser incompatibility, etc. Almost every item on these lists is saying the same thing: don’t design a webpage that annoys users.

What’s the most annoying? The biggest mistake of all -- making your website hard to use. I once came across a website that included a link to instructions on how to use the site. Please. How many people are going to take the time to read that? If a site doesn’t make itself clear about its purpose in life, users won’t hang around.

Second biggest mistake? Not providing the information users want. If someone is, say, trying to find your photo to paste into a conference brochure, having those photos buried at the bottom of your Pets page isn’t going to make that someone happy. Along those same lines, not providing contact information is a slow form of web-death.

Everyone has their pet peeves regarding websites. Some people hate music. Some people hate clever little animations. Some people can’t stand red type on black background. Just as there’s no book that every person on the planet likes, there’s no website design that everyone likes. What can you do? Get familiar with your target audience and make your site easy to use.

PPD: Do you have any examples of mystery writer websites that you think are particularly effective or well done?

JK: Joe Konrath’s site does a great job of presenting a tremendous amount of information in an orderly and easy to navigate way. Jenny Cruise’s site design perfectly presents the personality of her books. I love the photos of Paris that Cara Black has on her site, Isabel Allende’s home page is beautiful, and ... are you going to stop me or can I keep going?

PDD: When a writer--or anyone else--is looking for a website or book trailer designer what kinds of questions should they ask?

JK: First thing is to determine your budget. Falling in love with the designs of a firm that charges $2000 a site isn’t going to work out very well if $400 is the most you want to spend. Designer’s websites usually give at least a ballpark indication of the price range the firm typically charges.

(Have I said lately that everything I’m saying is opinion and opinion only? Yes? Good.)

Next, check the design firm’s portfolio of work, which should also be on their website. Poke around and, if you like what you see, try contacting a client or two. Ask if they’d mind if you ask a couple questions. If they don’t mind, see if you can get a feel for how happy they were with the firm, the design process, and the final product.

Other than that, I’d turn your question around. To get the website of your dreams, I think what’s more important than the questions you ask a designer are the questions a designer asks you, the potential client. There are probably an infinite number of ways for a designer to get at your dreams and I wouldn’t presume to say which way is best. But I do think a designer should spend time learning your likes, dislikes, preferences, tastes, and something about your personality. If you dress in, say, city black and wear hard-soled shoes that click-click-click, you’re probably not going to be happy with a site that, say, includes sidebar images of decorated outhouses.

One last piece of opinion: before you start looking for the perfect designer, spending some time thinking. Think about what you want to accomplish with your site. Think about who is going to visit your site and what they’ll want from it. Make some notes. Think some more. Your future website designer will bless you.

Thanks Janet. Join us next month (April 25) when Janet returns to talk about book trailers.