Showing posts with label author blogs. Show all posts
Showing posts with label author blogs. Show all posts

Wednesday, June 20, 2012

21 years on the World Wide Web

by Sandra Parshall

The World Wide Web turns 21 this year, but we’ve all seen enough “revolutions” in the cyber world to know it’s still in its infancy and will never reach full, static adulthood.


On August 6, 1991, physicist Tim Berners-Lee created the first basic website and published it on the world’s first web server from the CERN facility in the Swiss Alps. The only people who could see it were Berners-Lee and his colleagues, because they were the only ones on Earth who had web browser software. The WWW didn’t become truly worldwide until the Mosaic browser (remember that?) was released in 1993.

But wait, I can hear you say, the internet was around before 1993. Yes, it was, but those of us who would rather pull out our teeth with tweezers than learn anything technical may forget that the internet didn’t begin as a vast collection of websites.

Like all great leaps forward, the concept of high-speed electronic communication and exchange of information existed in the minds of scientists before the technology to support it had been invented. MIT researchers published papers and memos on a “Galactic Network” and “packet-switching theory” in the early 1960s. These ideas drove the development of software and hardware. The first e-mail was sent in 1971 by computer scientist Ray Tomlinson – to himself, as a test. By the 1980s, the internet and e-mail were widely used in scientific and academic circles, and with the advent of small personal computers the cyber world opened up to the rest of us. Websites began to appear in the 1990s.

Although only about one-third of the world's population uses the internet, well over three billion e-mail accounts now exist worldwide. Depending on the source you consult, between 367 million and 555 million websites are up. Millions of sites are added every month. (Sometimes it seems as if most of them belong to writers, all of whom want me to “take a look and tell me what you think.”)  

My first computer was an IBM PC, purchased in the early 1980s, but I didn’t have the internet or even an e-mail account for another decade.  When I finally ventured online, I used the CompuServe subscription service. Cserve was born as a dial-up financial information service in 1969, and it evolved over the years into the world’s largest consumer information source. By 1990, it was an interactive social/professional network, complete with e-mail service. My first e-mail address consisted of my CompuServe account number. For a few years I spent hours every day on Cserve, where I was an unpaid sysop, or section manager, in the Writers Forum and the Authors Forum. This was the first community of writers I had ever been part of, and it changed my life in a very real way. I “met” the incomparable Diana Gabaldon (who was also a sysop) and many other writers there, and I learned a lot about writing, agents, and the publishing business. I also discovered the internet through Cserve, when it became the first online service to offer internet access to its subscribers at no extra cost.

America Online came along in 1989 for Apple and 1991 for PCs, and that meant trouble for CompuServe. When AOL bought Cserve in 1998, subscribers were promised that nothing would change, but within a year dozens of Cserve’s 400 forums had vanished, and the devastation continued until my cyber home was unrecognizable. I dropped my membership. I felt bereft, adrift, but that didn’t last long. By then the WWW was bursting with free special interest groups for writers. Both AOL and CompuServe still exist, but I don’t know why anybody would pay for either service when most of what they offer is available without charge.

By the time my first novel, The Heat of the Moon, was published in 2006, writers were expected to have websites where readers could learn more about them and their books. I hired Doranna Durgin, who designed a beauty for me, and it was up before the book came out. I was more resistant to blogging, which was fast becoming all the rage among writers. It looked like just another chore I didn’t want to take on, like an extra bathtub that needs scrubbing regularly. I could be heard ranting against the person who started the insidious practice of posting little essays about oneself.

I couldn’t pin the blame on any individual, though, because blogs didn’t spring up overnight in their current form, but rather evolved over several years and didn’t get a name that stuck until the late 1990s. The origin of blogs was being debated as long ago as 2007, when this article, which is still up on the CNET site (nothing on the internet ever goes away, does it?), first appeared. As the article notes, programmer and James Joyce scholar Jorn Borger coined the term “web log” in December of 1997. Before long the two words were compressed into one snappy moniker and blogs were born.

Although I resisted for a while, I was swayed by the refrain coming at me from every side: A writer MUST have a blog these days! Before long, here I was, posting once a week as part of this group we named Poe’s Deadly Daughters. As you can see, I’m still on board after nearly six years. Today the number of blogs on the web is reportedly between 180 and 200 million. I don’t want to guess at how many are writers’ blogs, competing for attention. I’ll settle for knowing that at least a few people will click in here to read this one. While it's true that on the internet nobody knows if you're a dog, I always try through this imperfect medium to be honest with you about who I am.



Those of us who couldn’t have imagined the internet 40 years ago are too wise to make firm predictions about its future. All we know for sure is this: it will change, and change again, endlessly, and as long as we’re alive we’ll change with it.

Wednesday, March 21, 2012

Planning a blog tour? Read this first!

Sandra Parshall

Remember the writing life before blogs? It’s hard to recall those dim, distant days when we wrote in isolation, without a million online distractions at our fingertips, and the term “web log” – shortened to blog – wasn’t part of our everyday vocabulary.

For better or worse, here we are in 2012, when every writer is expected to have a blog and “blog tours” are all the rage. If authors can’t or won’t do full-blown, rigidly organized blog tours when their new books come out, they feel the pressure to at least do a respectable number of guest blogs. That means contacting bloggers – most of them other writers – and inviting yourself into their space, their online homes.

In the case of well-known authors with major publishers, the chore of scheduling is often handled by in-house publicists. Other writers have started hiring publicists, at their own expense, to arrange blog tours for them. Some of the publicists, to put it gently, seem unfamiliar with how blogs work and who the blog owners are. And that can cause frustration on both sides. This has happened to us a few times lately at Poe’s Deadly Daughters, and we’d like to offer some tips to authors who may want to visit us. All of this applies to individuals arranging their own guest blogs as well as to those employing a publicist.

First, please remember that writers with blogs are writers first of all, just like you, and they’re busy with their own work. They fit blog duties into their few free moments. Never forget that the blog host is doing you a favor, not the other way around.

Can you imagine Eddie on a blog tour?

If you have a publicist arranging a blog tour for you, please pass this on: Don’t request a guest spot on very short notice, then proceed to be inflexible about it. Many bloggers – and the Deadly Daughters are among them – schedule guests weeks or even months in advance. Sorry, but we are not going to reschedule someone who arranged his/her guest blog months ago just to accommodate somebody who asked at the last minute.

Some publicists are savvy about the way blogs operate, but others are clueless. An author should find out which type of publicist she has working for her, and make sure that person isn’t ticking off the very bloggers who




would love to have the writer as a guest.

Even when the date is arranged by a publicist, the author herself should discuss the blog directly with the host and send the material directly when it’s ready. That goes for bestselling authors as well as lesser-knowns. Few things are more insulting to a blog host than being kept at arm’s length by a publicist, as if she or he is not worthy to communicate directly with the author. Again: the blog host is doing the author a favor, not the other way around, regardless of how famous the writer is. 

When you commit to a date, get the guest blog in on time – and that doesn’t mean late the night before it’s due to run. Your host needs ample time to get a guest blog ready to publish, especially when the guest’s typos and spelling errors have to be corrected and the author’s photo and book cover have to be sized and positioned with the text. If the host asks for the material a week ahead, or three days ahead, make a note of that deadline and be sure you meet it.

Don’t offer material that has already appeared, word for word, elsewhere. As fellow writers, we understand how difficult it is to come up with something fresh for every stop on a 15-blog or 30-blog “tour” – but our sympathy does not extend to letting you use our blog to recycle tired material. If you can’t write something new for every stop... well, to put it bluntly, that’s your problem, not ours. Perhaps you should scale back the length of your blog tour.

If your guest appearance takes the form of an interview, please recognize that an interview is extra work for the host and it’s up to you to make it worthwhile. Be reasonably expansive in your answers. Don’t answer every question with a yes, a no, or a single short sentence. Don’t use canned answers that you’ve copied and pasted from your website.

While we realize that your guest blog’s purpose is to interest people in your new book, we won’t use a post that is a relentless hard sell or little more than a summary of the plot with review quotes added. If you have a funny or intriguing story about what inspired you to write the book, tell us about it. If something unexpected turned up in your research and forced you to alter the plot, write about that. Choose a particular aspect of the story and write about your interest in it, or tell us how your kids or spouse contributed to the plot.

Unless you’re at a loved one’s bedside in the ICU or in Timbuktu without internet access, you should visit the blog on the day your contribution runs and respond to comments. It’s the least you can do for people who take the time to read what you’ve written.

Any questions or comments?