Are You Ready To Be Published?

When I spent my years writing novels that ended in the slushpile, I also spent a lot of time planning what would happen when one finally was published. And part of that planning was, of course, the nuts and bolts of completing a manuscript. Not only do you need to have it finished, but once it is, you need to sit down and complete the business of writing, that is, you need to write a synopsis. Not just the full synopsis for the benefit of your agent or for getting an agent, but you’ll need the 25 word pitch, the paragraph, the one page, and then the full. All of these are handy to have. The pitch is for queries and for networking when you answer that inevitable question, “What’s your book about?” Know it. Memorize it. Use it. The others are handy for query letters to agents. I also found the 25 word pitch useful in conjunction with the synopsis as a sort of introduction. I still use it on my outlines that get pitched to my editor. My agent loves them.

So you need all that to get an agent and for the agent to use to send to an editor. Given. But once that’s all done it’s time to think beyond the writing stage and start thinking about the marketing stage. When you sign a contract these days, very often the publisher wants to see a marketing plan from you.

Marketing plan, you say? Didn’t I already do the hard part and write the bloody novel? These days, that is only the beginning.

Part of that marketing plan is, of course, your online presence. Do you have a blog? Do you have a website? Are you on Facebook, Twitter, Goodreads? Are you keeping up with the ever-changing industry?

First, let’s talk blog and website. But you aren’t published, you say. What would I have to put up on a website or a blog? True, a website won’t have much more than your bio, maybe some short stories you wrote, and perhaps a few awards. But even if all you have is a bio, it’s a good idea to nail it down and to get that all important domain name (places like GoDaddy.com can help you with that). As for content, tell us about your series. Give us an excerpt of the first chapter. It’s a chance to hone your skills, to create your public persona. Are you going to be outgoing and open? Funny? Mysteriously aloof? Once the book is published it’s almost too late to get that presence on the internet, so start getting that presence well before you even finish the manuscript.

Once the manuscript is done, it will be helpful to upload a discussion guide right onto your website. A book club I visited once said that readers want as much information as they can get on a book as well as about the author when they decide on a book for their group. And providing a discussion guide is one more step in offering added value about you and your novel. In fact, my publisher picked up my discussion guide right off of my website and put it in the paperback edition, and I have done subsequent discussion guides for each of my books ever since.

Same with the blog. Please don’t give us another newbie blog on “how I’m working hard to get published” with stories about your cat and your Aunt Sadie. Unless your Aunt Sadie is a famous actress or explorer, leave her out of it. In fact, get used to being a professional. Lose the personal Facebook page or blog. Do you really want your family, your kids splashed all over the internet? Frame your blog on your book series. Is it about a detective who quilts? Then let it be about quilts. Is it a thriller set in L.A.? Then become the expert on the down and dirty of Los Angeles. You are the expert on whatever it is you write about.

And speaking of being an expert, you will want to get yourself speaking engagements at your local and not-so-local libraries, at professional organization luncheons, at any place they want to have you. And so you need to prepare some presentations, something that says a little about you and a little about your books. You can’t always do a reading of your book and, let’s face it, a lot of authors are pants at reading aloud. Have something interesting to offer by way of a presentation. I talk about medieval history and the myths people have about the era. And I bring props, my medieval weaponry. You can bet that gets an audience’s attention. Word gets out that your talk is interesting and fun. You will get asked to a lot of places. Again, remember you are the expert in whatever it is you are writing about. If you are writing a cooking mystery, then get ready with that hot plate and start talking...and cooking.

Just as you’ll need several lengths of pitches, so, too, will you need several versions of your talk. Depending on the venue, you might need a fifteen minute talk, half an hour, or full hour. Be ready and flexible to talk about you and your book in any version. But don’t hard sell it. You’re selling you as much as the book itself.

Is all this part of your marketing plan? Yes, it is! Include your marketing strategy all the places you plan to go to talk about your book and what that presentation will be. Do you have an email list to announce about your book release? You should be working on amassing that. Goodreads friends? Friends on Facebook? Do you Tweet? Do you have followers? These are the things to start on now before the book is in print.


Is it a lot of work? Yes. Is it rewarding to have your book on bookshelves and in people’s hands, in audiences that have come to hear you talk? You bet it is. But it happens because you are prepared. Prepared to hit the ground running.

Writers are from Venus, editors are from Mars... in between are agents

Sandra Parshall


Writers live in their own insular worlds – located mostly inside their heads – and editors live in the bustling world of commerce, where a book is a product that must justify its presence on a shelf. Straddling both worlds, always trying to bridge the gap, are those wondrous creatures called agents. If a writer wants to be published by a big New York imprint these days, having an agent to get your manuscript on editors’ desks is a must. Most New York editors won’t look at work that hasn’t first been vetted by an agent they respect.

Agents are in the ideal position to judge the current turmoil in the publishing business and predict the future, so I was eager to hear from the panel of agents who spoke at the Malice Domestic conference last weekend. Because the phenomenal Anne Perry was being honored with a Lifetime Achievement Award, the Malice organizers were able to lure both her US agent, Donald Maass, and her British agent, Meg Davis, to the conference and to seats on the panel. Joining them were Ellen Pepus of the Signature Literary Agency, Janet Reid of the Fine Print Agency, and Meg Ruley of the Jane Rotrosen Agency.

They tackled the toughest question first: Is publishing dead, or dying?

Ruley – whose clients include Julia Spencer-Fleming, Dorothy Cannell, Rhys Bowen, Cathy Pickens, and other equally talented mystery writers – believes this is a “watershed moment” in the history of publishing, with great movement and change as people discover new ways to read. Books are still selling, but the printed form is no longer the only way to enjoy a book.

Davis agreed and pointed to the internet and other “channels we haven’t seen before” that allow authors to prove to publishers that an audience exists for what they’re writing. Reid – who represents Dana Cameron, among other well-regarded mystery and thriller writers – said that publishing is certainly changing, but writers shouldn’t worry about it. “The one thing that will not change is the hunger for storytelling.” She advises writers to “just write really, really well” and leave the business worries to others.

Don Maass, who looks far too young to be the legend he is (clients include a long string of award winners and NY Times bestselling authors), believes that e-publishing is taking hold, although it now represents a “microscopic” percentage of book sales. Audiobooks, Maass said, account for 10% of publishing profits, and eventually e-publishing will equal that.

So what’s selling? What’s hot and what’s not?

These five agents may be markedly different in their personal styles, but they all played variations on the same theme: they want to see superior writing and storytelling ability. They aren’t interested in shallow books that are basically more of the “same old same old.”

“People want something that engages their minds in an intelligent way,” Meg Davis said. “They want books with weight.”

While admitting there’s still a strong market for vampire books, Ellen Pepus said she’s looking for “deeper” books that delve into the psychology of the characters.

Reid finds thrillers easiest to sell, but she said that a “compelling, fresh voice” is essential even in escapist fiction.

Ruley doesn’t believe it's worthwhile to think in terms of trends, but she snaps to attention when a book written in a “fresh and distinctive voice” lands on her desk.

Maass spoke rather disdainfully of “hook-y” books and said there are now more mysteries featuring Jane Austen as a character than books actually written by Austen. Those novels, he said, are “nice but shallow.” He’ll consider representing only “the best paranormal” – novels that create a rich, layered story world. What he most admires are literary mysteries with deep character development and great storytelling that works on many levels. He looks for “micro-tension” in a novel – every sentence must be so strongly crafted that it compels the reader forward. No flab, no utilitarian prose.

With so many writers jumping from genre to genre these days, I was especially interested in these agents’ views on writers who want to try different things. Pepus said that if a writer can be successful in different genres, she’ll represent everything the author produces. But Maass and Ruley said it’s unlikely that a writer can master more than one genre. A writer should think about his or her long-range career and focus on one thing, Ruley advised. “The more focused you can be, the better.” Maass agreed, advising writers to stick with what they do best and cultivate the audience for that type of book.

How does a writer claim the attention of these agents? It is possible, however daunting it may seem. Maass pointed out that his agency (four agents, total sales of about 150 novels per year) launched the careers of half a dozen new writers in the past year. Those writers have one important thing in common, aside from their talent: they were willing to dig in and do major rewrites for the agency before the manuscripts were marketed, and they had the patience to take their time and bring their books as close to perfection as possible. He’ll read queries from unpublished writers, always looking for a voice so distinctive that it bowls him over, and he doesn’t ask for exclusives on manuscripts. Neither does Ruley.

Davis bemoaned the number of “mass mailings” she receives – queries broadcast to every agent in the world. Don’t send out stuff like that, she advised, and don’t send agents money, candy, cookies, or nude photos of yourself either. Most writers, the agents agreed, say too much in their queries. It takes “so much less” to engage an agent’s attention than writers believe, Maass said. Brevity is best. If your work is special, you’ll be able to convey that in one paragraph.

Reid said she prefers to make sales herself, rather than being approached by writers who have contracts in hand and just want an agent to do the fine-tuning on the deal.

One of the most discouraging comments came from Pepus, who cautioned that “most first books don’t sell.” But if she loves a client’s writing, she’ll hang in there until something does sell.

Often it seems to writers who are wading through rejections that the last thing in the world agents are looking for is a new client, but no one who sat in on this panel could miss the enthusiasm – the love – that Davis, Pepus, Maass, Reid and Ruley feel for books and the people who write them. Ruley summed it up when she said “the most fun ever” is discovering a new writer whose work makes her “flip out.” Believe it or not, agents are in the business for the same reason writers are – because they are passionate about books.

(The agents in the photo above are Meg Davis, Ellen Pepus, Donald Maass, Janet Reid, and Meg Ruley.)